Discovery Murray River

About Discover Murray River

Discover Murray’s primary objective is to assist and grow tourism regions along the Murray River and mallee using equity, sustainability and community as our guiding principles. As Australia’s peak and largest national Murray River tourism marketers we strongly believe it’s our role to support the 3 pillars that make up the tourism community – operators, visitors and local government. This focus on the 3 pillars aims to provide sustainable regional economic development in tourism.

With this we feel our core responsibility was to develop an extensive tourism marketing systems through the internet and brand desire that links river regions as a network that gives our region competitive strength through professional marketing structures that allows every operator equitable access to leverage of a strong online systems unlike any other in the marketplace that is 100% Murray River and Mallee focused.

Visit for everything on the Murray River!